About Monster Mall
A haunted marketplace built for the people who already brought their own coffin to the cookout. We do markets, we do drops, we do vendors who take their craft seriously and their image even more seriously.
Three Things
What Monster Mall Actually Is
The Market
Monster Mall events are pop-up markets in the dark. They run inside breweries, music venues, museum lobbies, and the occasional graveyard-adjacent civic hall. Every market is curated. No filler vendors, no AI-print booths.
The Shop
The online catalog runs year-round. Limited drops from the house line, plus product shelves from every independent maker we sign. One cart, one checkout, one place that smells faintly of myrrh and damp earth.
The Coven
Vendors aren't suppliers, they're peers. We pay direct and on schedule. We feature their faces on the site, not just their products. Approved makers get a profile page they can send to their own audience.
The Origin Story
How we got here
Monster Mall started as a one-night Halloween market in a Long Beach brewery. It sold out the venue, the vendors sold out their shelves, and three different attendees got engaged on the dance floor. None of that was the plan.
The plan, in hindsight, was to make the kind of market we wanted to shop at. Goth, horror, witchy, weird, but not costume-shop. The vendors had to be real. The lighting had to be a little wrong. The crowd had to feel like a coven, not a clearance sale.
The first night was Boos and Brews. The next ten years are everything that comes after.
Common Questions
Things People Ask
- Is Monster Mall just a Halloween thing?
- No. Halloween is high season but Monster Mall runs the full calendar. Every brand under the umbrella stays dark year-round.
- Who runs this?
- Monster Mall is a brand inside Alternative Industries, the event activation platform that connects planners, vendors, GMs, and venues. Ernie runs the Monster Mall side. The platform handles the plumbing.
- How do I sell here?
- Apply via the Apply page. We review in batches around the new moon and email you within two weeks of submission.
- How do I get a booth at a market?
- That's a separate flow on Alternative Industries. Visit the Apply page and pick the booth-event link at the top of the form.